Twitter + Sales


The first Tweet was sent on March 21, 2006. It wasn’t anything Earth-shattering. It simply said- “just setting up my twttr.” -@Jack

Tweet 38 responded back- “Oh, this is going to be addictive.” -@Dom

It certainly has become an addiction of sorts! And although the platform has evolved immensely since its inception in 2006, the foundation of short, real-time, conversation hasn’t.

Twitter has changed the way we share information. It’s much more than simply stating- “I love coffee!” It’s about sharing what kind of coffee, why we love it, and where to get it.

Kelly Loubet Twitter Coffee

Tweets like this grow a community of people with similar interests. It causes the community to become curious about the coffee and give it a try. Repeated posts over time strengthen the belief and once another community member confirms the review… trust is built.

This trust is what allows businesses to be a part of Twitter. Businesses that engage with their audience- rather than sell to them- develop a trusting community of loyalists. I challenge you to change the way you’re tweeting. Add some description, but don’t be overly sales-y. Put yourself in the reader’s shoes and speak from the heart. That’s the secret! #giveyou

Have a great week!


Organic Social Media Community Growth

organic community growh

Over the last 8 years of my career… one thing has remained consistent. Authentic conversation. Whether we’re chatting about the industry at large or what our plans are for the weekend… you can be sure that I’m answering you in an authentic way. There’s no hidden agenda. There’s just a friend sharing about her life.

And that bleeds over into my philosophy as it relates to growing an online community. Branded or not… organic community growth centers around conversation. Every trusted relationship begins with an authentic conversation. At my current brand, Origami Owl, my team is trained to respond to each customer reaching out to us through our social channels. Sometimes it’s a customer in need of service. Other times it’s fan sharing their love of the product. Regardless of why they’ve commented- our team attempts to cultivate a meaningful conversation with them. These conversations create growth within our community and we couldn’t be happier with the results.

How does a simple response to a comment create growth? Well… I’ve found that when questions get answered in a timely and meaningful way… more people come. The community becomes known as a  source of credible knowledge. And it goes beyond just answering comments. It also has to do with the way information is shared in the post to begin with. But that’s another topic all together.

I challenge you to attempt to actually converse with the people engaging in your online communities. You’ll absolutely begin to see growth results. Does it happen overnight? No. But it will happen and those community members will be the quality fans that your brands needs. Show that you care. Give what they need. #GiveYou.