Word to the Wise… Your Audience is Human

take a walk

Hey Friends!

I’ve been on a bit of a hiatus. If you follow me on any of my social channels, you’ve surely seen that the love of my life has been battling cancer. That has nothing to do with this post, but I wanted to share with you why there’s been such a gap in my writing. You know… be human with you. And treat you as actual real humans.

Now THAT is exactly what this post is about. Your audience is human. My audience is human. There is an actual person in front of the screen reading our content.

So often, I feel like that this  simple truth gets lost in marketing. Sellers get so consumed in pushing their product that they forget a real person is on the other end. And by forgetting who the audience is… the message is delivered in the wrong way.

When you think of your marketing plan, think of your best friend. You wouldn’t shout and wave your arms around like a crazy person to force your best friend to listen to you. You wouldn’t invite your best friend over on false pretenses just to get them in front of you for a few minutes. You certainly wouldn’t show up at the places your best friend hangs out in order to ambush them. No. That’s called stalking. Your best friend would likely break it off, call the police and get a restraining order!

But those are exactly the steps that many marketers are taking in order to reach an audience. They treat social media as a megaphone rather than as a 2 way conversation. They bait their audience with juicy links and promises of something amazing… only to find content of a different kind. And they invade the space of others by talking at them instead of with them on personal social channels.

Don’t be that marketer.

I’m not saying that you can’t strike up organic conversations with your customers on their personal social channels. I’ve made some of the most valuable relationships by simply conversing with people I’m interested in. But a conversation is just that. It’s a conversation. Until something more meaningful develops… don’t sell that person. Relationships of substance and of trust take some time.

I guess what I’m saying is. Your marketing tactics aren’t just going out into the Universe. They’re landing in front of real people. Human beings. Give them a reason to want to know more about you. Don’t give them a reason to file a restraining order.

*much love*


Organic Social Media Community Growth

organic community growh

Over the last 8 years of my career… one thing has remained consistent. Authentic conversation. Whether we’re chatting about the industry at large or what our plans are for the weekend… you can be sure that I’m answering you in an authentic way. There’s no hidden agenda. There’s just a friend sharing about her life.

And that bleeds over into my philosophy as it relates to growing an online community. Branded or not… organic community growth centers around conversation. Every trusted relationship begins with an authentic conversation. At my current brand, Origami Owl, my team is trained to respond to each customer reaching out to us through our social channels. Sometimes it’s a customer in need of service. Other times it’s fan sharing their love of the product. Regardless of why they’ve commented- our team attempts to cultivate a meaningful conversation with them. These conversations create growth within our community and we couldn’t be happier with the results.

How does a simple response to a comment create growth? Well… I’ve found that when questions get answered in a timely and meaningful way… more people come. The community becomes known as a  source of credible knowledge. And it goes beyond just answering comments. It also has to do with the way information is shared in the post to begin with. But that’s another topic all together.

I challenge you to attempt to actually converse with the people engaging in your online communities. You’ll absolutely begin to see growth results. Does it happen overnight? No. But it will happen and those community members will be the quality fans that your brands needs. Show that you care. Give what they need. #GiveYou.