Twitter + Sales

Autumn

The first Tweet was sent on March 21, 2006. It wasn’t anything Earth-shattering. It simply said- “just setting up my twttr.” -@Jack

Tweet 38 responded back- “Oh, this is going to be addictive.” -@Dom

It certainly has become an addiction of sorts! And although the platform has evolved immensely since its inception in 2006, the foundation of short, real-time, conversation hasn’t.

Twitter has changed the way we share information. It’s much more than simply stating- “I love coffee!” It’s about sharing what kind of coffee, why we love it, and where to get it.

Kelly Loubet Twitter Coffee

Tweets like this grow a community of people with similar interests. It causes the community to become curious about the coffee and give it a try. Repeated posts over time strengthen the belief and once another community member confirms the review… trust is built.

This trust is what allows businesses to be a part of Twitter. Businesses that engage with their audience- rather than sell to them- develop a trusting community of loyalists. I challenge you to change the way you’re tweeting. Add some description, but don’t be overly sales-y. Put yourself in the reader’s shoes and speak from the heart. That’s the secret! #giveyou

Have a great week!

Kelly

The Things You Learn When You’re Sick in Bed

Autumn(1)

I have a cold. Not a big deal. I know. People deal with much larger things than a cold on a daily basis. But since I’ve been home in bed with this cold… I’ve learned a thing or two and I wanted to share them with you! When you’re stuck in bed and your main form of entertainment is scrolling through Facebook…

1. You learn a lot about the people in your circle of friends!

In the last two days… I’ve discovered that several people I know have gotten married, had babies, gotten engaged, purchased homes, are dealing with loss, and are reveling in successes. It’s not that I didn’t know these things before… but I learned more abut them in greater detail. It’s one thing to click like to show your support of a friend buying a new home, but it’s another to actually read several of the updates that followed that post and leave a real comment. I’ve decided that I’m going to try and take more time to keep up with the lives of the people around me and genuinely share in both the joy and pain with them. No more random likes! Maybe. Mostly.

2. It’s ok to call someone a dick.

No really. It is. A colleague in this space that I call my work, Marc Ensign, wrote an amazing post about a neighbor named Dick, who was a really great neighbor. Dick welcomed Marc’s family to the neighborhood when they moved in. He had a list of important phone numbers, he let them borrow things they needed and he remembered their names! *gasp* I love how Marc relates this to our social media communities. And he is so right. We should be welcoming to the people in our community. Not because we’re paid to. But because we enjoy it. I realized after reading this article that I’ve been a Dick all along. In a good way! Let’s all be the Dicks in our neighborhoods! I’m glad that I stumbled across this post with a little help from Facebook this morning!

So there you go. Just a couple of short things that crossed my mind as I’m attempting to get some rest. It all ties in with the message that I’ve been trying to share with those around me. It’s ok to give of yourself. Even in business. So what if social media is your job? That doesn’t mean that you stop caring about the people around you. Be a friend! #giveyou

xo

Kelly

Why I Do What I Do

*Originally published by Kelly Loubet on EverydayChildhood.com

I’m asked on nearly a daily basis if I can help someone start their business. Help grow their blog. Help manage their Twitter. Help write a blog post. Why? Because I’m pretty darn good at what I do. No… I’m not on any top social media guru lists. In fact, most of the time, I don’t ask for credit at all. I do what I do, because I love it. And I love people. And I love seeing people succeed.

Yes, I do have a pretty extensive speaker resume. It’s nice to be recognized as an expert in your field. But it was only recently that I’ve been asked to attend some pretty prestigious events as a social media influencer and not as a parenting blogger or a foodie. After almost 10 years… I feel like I’m earning my spot among some of the top people in my field and weirdly enough… they’ve been my friends all along. From blogging to community manager, to marketing strategist, to Director of Social Media Marketing… it’s been an amazing journey and I’m not done yet!

How did I get to where I am?

I worked my tooshie off! I read (and still do) every single day about the industry. Study the competitive landscape. Test out new initiatives. Not all of them succeed as I’d like them to, but that’s how we innovate. I ask questions. Lots of them. And I attend conferences to keep my skills sharp. Without the network of amazing people I keep around me… I wouldn’t be where I am today. So…

I’m writing today to encourage you to attend one of the best conferences in the digital space: NMX- New Media Expo. April 13-16 in Vegas.

Whether you are just starting out as a digital entrepreneur or you’re as seasoned as I am… NMX is where you want to be. The speaker line up this year is beyond words! Some of my favorite experts in the marketing space will be sharing their insights- like Joel Comm, Marcy Massura, David Griner and Jason Falls. And some of my favorite bloggers and friends that came from the parenting space like I did – Cecily Kellogg and Amy Lupold Bair, Kelby Carr, and Katja Presnal. I came up through the ranks with these amazing women and I’m so proud to call them my friends! There will even be a few celebs- like Adam Carolla and Dennis Miller!

Bring your note pad and pen… (I’m an old fashioned note-taker) and soak it all in! I’ll even meet up with you for coffee or a drink of the adult variety! You can register by clicking the banner below… Yes… it is my affiliate link. I have a chance to win a spot at a very amazing travel conference… so I’m sharing it! I even have a discount code for you! Just enter kloubet20 when you’re checking out!

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If you decide to come and register… let me know! Shoot me a tweet @kellyloubet and we’ll connect! See you in Vegas!

Organic Social Media Community Growth

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Over the last 8 years of my career… one thing has remained consistent. Authentic conversation. Whether we’re chatting about the industry at large or what our plans are for the weekend… you can be sure that I’m answering you in an authentic way. There’s no hidden agenda. There’s just a friend sharing about her life.

And that bleeds over into my philosophy as it relates to growing an online community. Branded or not… organic community growth centers around conversation. Every trusted relationship begins with an authentic conversation. At my current brand, Origami Owl, my team is trained to respond to each customer reaching out to us through our social channels. Sometimes it’s a customer in need of service. Other times it’s fan sharing their love of the product. Regardless of why they’ve commented- our team attempts to cultivate a meaningful conversation with them. These conversations create growth within our community and we couldn’t be happier with the results.

How does a simple response to a comment create growth? Well… I’ve found that when questions get answered in a timely and meaningful way… more people come. The community becomes known as a  source of credible knowledge. And it goes beyond just answering comments. It also has to do with the way information is shared in the post to begin with. But that’s another topic all together.

I challenge you to attempt to actually converse with the people engaging in your online communities. You’ll absolutely begin to see growth results. Does it happen overnight? No. But it will happen and those community members will be the quality fans that your brands needs. Show that you care. Give what they need. #GiveYou.

xo

Kelly